Show your customers how simple
you’ve made online payments.

Bring the G2A PAY brand to your website

Securing sales and improving conversions isn’t just about offering more payment methods. Our most successful merchants make G2A PAY an integrated, seamless part of the customer experience.

To help you get started, we’ve created a suite of brand logos, buttons and acceptance marks, as well as simple guidelines on how to use them effectively.

 Read on to find the assets you need and start giving your customers a joined-up experience they can trust.

Branded and unbranded buttons

When your customers are ready to pay, our choice of buttons makes sure they can quickly and easily head to the checkout. 

1. 1. Standard G2A PAY button

   
   
   
   

2. 2. Standard G2A PAY buttons

   
   
   
   

3. 3. Checkout with G2A PAY buttons (horizontal)

   
   
   
   

4. 4. Checkout with G2A PAY buttons (horizontal)

   
   
   
   

5. 5. Pay by G2A PAY buttons ( horizontal)

   
   
   
   

6. 6. Pay by G2A PAY buttons (horizontal)

   
   
   
   

7. 7. Checkout with G2A PAY buttons (vertical )

   
   
   
   

8. 8. Checkout with G2A PAY buttons (vertical)

   
   
   
   

9. 9. Pay by G2A PAY buttons (vertical)

   
   
   
   

10. 10. Pay by G2A PAY buttosn (vertical)

    
    
    
    

11. 11. Standard PAY NOW buttons

    
    
    
    

12. 12. Standard PAY NOW buttons

    
    
    
    

Acceptance marks

You’ve chosen the easiest way for people to pay using 200+ payment methods - our acceptance marks are the fastest way to show your customers.

G2A PAY Acceptance Marks

White	Grey	Navy Blue	Transparent for lighter background	Transparent for darker background

Logos

Ideal for your marketing collateral, emails or blog posts, the horizontal G2A PAY logo is the most recognisable version - and our preferred choice.

1. 1. Light background, G2A PAY basic logo

   
   
   

2. 2. Light background, G2A PAY achromatic logo

   
   
   

3. 3. Dark background, G2A PAY basic logo

   
   
   

4. 4. Dark background, G2A PAY achromatic logo

   
   
   

Badges

Show that you’re ready to accept global and local payment methods with G2A PAY. Just add a G2A badge to your website footer with the option to include popular payment methods.

Please note:
That badges are not CTA elements and they don't forward the user to the checkout.
You can expand the "Now accepting" badges with a few main payment methods of your choice to inform users that the most popular payment methods by region are now available via G2A PAY.
DO NOT create your own badge.

1. Light background

   
   
   
   
   
   
   

2. Dark background

   
   
   
   
   
   
   

Payment method modules

The best thing about G2A PAY is our support for so many familiar, trusted payment methods around the world. With a payment method module, you can show your customers some of the most popular payment methods you now accept - just use our template as shown in the following examples.

1. Light background module horizontal

   

   Example

   
   

   Example

   

2. Light background module vertical

   

   Example

   
   

   Example

   

3. Dark background module horizontal

   

   Example

   
   

   Example

   

4. Dark background module vertical

   

   Example

   
   

   Example

   

Get more advice on using G2A PAY branding

In our complete brand guide for merchants, see the most effective ways to build customer confidence - and conversions - using G2A PAY logos, acceptance marks, and payment method modules.

G2A PAY
merchant guide

PDF file (4.9 MB)