It is estimated that the number of e-commerce users in the MENA region has reached 90 million, making it one of the most rapidly growing e-commerce regions in the world. Fast-growing numbers are just one of the reasons why the Middle East is worth noting.
There are many causes of e-commerce’s growth in this region. This is mainly due to the access to a wide range of regional and international products as well as the growing awareness of the safety of online shopping. However, these factors are still not quite as developed when compared to mature European markets.
Learn about the most important data on the state of the e-commerce market in the MENA countries:
Consumers in the MENA countries are open to e-commerce, which is confirmed by the above figures.
What is worth to know ist the fact that the United Arab Emirates is the country with the highest percentage of people using online shopping and, above all, the fastest growing country. The second largest e-commerce market with an estimated value of $520 million is Saudi Arabia.
It is estimated that in the coming years the Middle East, thanks to its openness to modern forms of shopping and young people, will catch up with the United States and Europe – regions that are today the undisputed winners of e-commerce.