It has been known for a long time that social media is deeply rooted in our everyday life, culture and in business. Although a few years have passed since the creation of the most influential social media, from which this crazy adventure began, the popularity of those channels is still constantly growing. Therefore, why not learn how to use the powerful tools that social media provides to benefit our business?

Let’s start from the beginning. Throughout the years, social media has only grown in its popularity and has proven it is here to stay.  No one got bored with social media at all and this is a fact.


As we can see in the graph above, the number of users is successively increasing, and it will continue to do so. This is mainly because social media has become an everyday reality and indeed a ‘must have’ for people as a source of information.

According to the Social Media Examiner report, the most popular social media channels are Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and Snapchat. B2B and B2C companies rely on social media to achieve their marketing goals. With more than two billion people active in social media around the world, it has become a key tool. The size and reach of the social network are continuously increasing around the world. Therefore, you must be aware of choosing the right channels for your target group.

According to research, 97% of companies use Facebook as a communication tool with both potential and current customers. Social media continues to provide more features, giving further opportunities for business users, who can use them quickly and conveniently to contact clients. In order for social media to become a true business ally, channels and communication with the group we want to reach must be tailored accordingly. Without it, even the most expensive and laborious activities will not bring any effect.

A good plan is a must before starting

Before you start creating social media actions – simple posts, advanced campaigns, contests and video or design content – consider your company goals. Without thinking about strategy, it is like walking into a forest without a map – you can have fun, but you will probably get lost.

Here are some questions that you should ask when defining marketing goals in social media:

  • What do you want to achieve with social media marketing?
  • Who is your target audience on SM channels?
  • Where should your target audience be and how could they use social media?
  • What kind of messages do you want to send to your audience using social media marketing?

It is necessary to create a social media marketing plan. Consider keyword research and competition studies to help brainstorm ideas for content that will interest your target audience.

The power of content

Creating a social media account is a piece of cake, but the path from a configuring a new profile (e.g. on Facebook) to making it work and trustworthy is long and requires an experienced guide. Although online communities inherently give brands a large reach, truly connecting with your online audience will take both time and effort.

Content is the most important in social marketing. Remember to regularly publish and offer valuable information that will be helpful and interesting to your customers. Social media content can include images, videos, infographics, tutorials and much more. Don’t be afraid to ask questions that will incite debate among users. Each platform has its own unique environment and voice, but the company’s basic identity – whether that is friendly, fun or trustworthy – should remain consistent.

Why do you need this?

Using social media in marketing isn’t just limited to typical advertising. Through effective communication and interaction with fans, we gain ambassadors for our brands and build a loyal and strong community. We also obtain a platform that allows us to quickly inform about our offer. We can also learn about our customers’ interests, expectations and opinions about our products. Keep in mind that the role of social media is not only to inform about the brand and maintain its image, but can be used to directly influence purchasing decisions. 

Here is how:

In the age of the Internet, the classic shopping cycle has changed. In the past, the consumer, driven by the stimulus of advertising, went to the store and only then, when they got to know the product firsthand, did they make a purchase decision.

Today, the decision (at least the initial one) takes place on the Internet and is supported by recommendations, opinions of friends, posts published by companies, offers, as well as events and promotions present on various community platforms. Since we have an opportunity to be directly involved in all the stages of the purchase decision, let’s take it.

Social media helps us influence, sell and connect with our audience. It truly is a massive tool. If used well, it can bring us closer than ever to our customer base. So, what are you waiting for? Go plan your social media strategy and take the Internet by storm.