Have you ever wonder how long your website would stay relevant for at its current state? Well, statistics show that the average lifespan of a website is 3 years.
This means that you need to regularly update the design of your website if it must remain relevant. Having an outdated website design can be detrimental to your brand. Once your blog visitors start having difficulties with your website due to outdated designs they will abandon it.
Check out this hilarious infographic about a poorly designed website of a restaurant that should include relevant info but doesn’t and the customer’s reactions you definitely don’t want:
Your website is the representative of your brand on the internet and it if is not up to par with that of your competitors you will lose a huge percentage of your visitors and potential customers.
Your website also affects how people perceive your business. If it has been a while since you last updated your website or if you notice any of these 7 signs below, then it is time to give your website a new design.
Your Competitor’s Websites are Trendier
In the world of digital marketing, trends are the order of the day. New trends keep coming up and for you to maintain and increase your website’s visitors you need to keep up with these trends.
“It takes site visitors about 10 seconds to decide whether they trust a company based on the design of the website.”
Your target audience has as much access to your competitors’ website as they do to yours, and to give some perspective on this; 375 new websites are launched every minute, which is about 547,200 websites added every day, that’s a lot of competition to deal with as well as options for your target audience.
So if your website is lagging behind in terms of the latest design trends, you may definitely lose some visitors.
To know what the latest trend you may be missing, you can visit the websites of your competitors in the industry and look for any design pattern they are using that you have ignored.
Even though it is good to have a trendy web design, you also need to be innovative. If your website’s design is unique, stylish and attractive, the more people will want to engage with your website.
So if you notice that your web design is not in line with what is trending in the industry, don’t hesitate to have it redesigned.
Your Website is Slow
Data shows that 2.6 billion dollars is lost every year due to slow loading websites.
Once you begin to notice a reduction in the loading speed of your website, it is time to have it redesigned.
The quality of content you have on your website means little or nothing to your site visitors if they have difficulty loading the page. Having to wait for a slow website to load is annoying and frustrating, plus internet users have very little patience so you’ll also experience high bounce rates.
Aside from a high bounce rate and poor user experience, a slow website can also affect the ranking of your website in search engines.
It is advisable to test your web page load time every year to make sure that it has not reduced. You can do it yourself using some online tools or you could hire the services of a website designer to check the speed and make an update when necessary.
Even though the issue of security is an important aspect of every website, it is one of the least considered reasons for having a redesign. A lot of people aren’t aware that the possibility of the security of the website to be compromised can be greatly reduced by updating the design of the website.
Obviously, if there is an issue with the security of your website valuable customer and business information may get into the wrong hands. And the older your website is the more security risks it is exposed to.
Regularly give a new design to your website. In the process of the update, the latest security patches and coding standard will be included in the new design thus making it less susceptible to security challenges.
A Decrease in Conversion Rates
If your website gets visits from your target audience but no conversions or there is a decrease in the number of conversions, it is a sign that you need a new design.
When it gets hard for your website to generate leads some key elements on-page that help with the conversion process may be missing and getting a new design will fix this problem. If for instance, the load time of a website increases from 8 seconds to 2 seconds, the conversion rate will increase by 74%.
Difficulties with SEO
If your website is not ranking well in search engines, the visibility of your business on the internet is affected; this means that the number of people that will see and visit your website reduces.
SEO difficulties often indicate a lack of optimization or the need for a redesign. Revamping your website can instantly solve the SEO issues.
It may be hard for you to figure out how to go about creating a new design that will perform well in search engines, it is, therefore, advisable to have a website designer or digital marketing professional like Infinity Digital run an SEO audit on your website and then identify what needs to be done.
If the website needs a new design the professional will be able to do it perfectly.
High Bounce Rate
Having a high bounce rate on important pages of your website like the home page is a sign that you need a new design. If people are leaving your website without viewing another page or they have a very low page session, there’s a problem.
A high bounce rate is not a good sign for your business and it can affect the ranking of your website on the search engines.
A horrible bounce rate can be because of a slow page load speed, poor content, the inability of visitors to find what they are looking for quickly or a poor UX design (Here’s some excellent themes to boost your UX design).
For example, Amazon makes it so easy for impulse buyers to make a purchase with their website’s one-click payment design. This alone makes impulse purchases a major revenue stream for them.
Whatever is responsible for the high bounce rate, it can be solved by redesigning your website, as this will enable you to build a design that gives your customers exactly what they need.
Your Website is Not Responsive
If the design of your website is not mobile-friendly, it is not a responsive website. What this means is that the website cannot adjust the content to suit the size of the screen that viewers are using.
Internet users are no longer limited to the use of only computers and Pcs, a huge percentage now access the internet through their mobile devices. Your website must be able to display well on any of the screen sizes used by your web visitors.
Studies even show that 60% of internet users do not trust a company with a non-responsive website, also, not having a responsive website attracts a penalty from Google (you won’t be ranked at all making such websites difficult to find) and this will cause your website traffic to nosedive.
Having a mobile-friendly website is no longer up for debate, it is now a standard, therefore if your website is not responsive, you need to have it redesigned immediately.
Having examined these 7 Signs, examine your website and see if it has one or more of these signs. If you notice any of these signs, don’t hesitate to have it redesigned immediately.
Have you given your website a new design? Feel free to share with us how the new design has positively impacted your business.
Thanks to courtesy of Harleen Rachael from https://chennaicreative.in/